[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.omniacs.cz\/kdo-je-to-influencer\/#Article","mainEntityOfPage":"https:\/\/www.omniacs.cz\/kdo-je-to-influencer\/","headline":"Kdo je to influencer?","name":"Kdo je to influencer?","description":"Influence\u0159i jsou v dne\u0161n\u00ed dob\u011b naprosto norm\u00e1ln\u00ed lid\u00e9, jejich\u017e pr\u00e1ce je b\u00fdt prakticky na internetu aktivn\u00ed, konkr\u00e9tn\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch a d\u011blat r\u016fzn\u00e9 reklamy a promovat r\u016fzn\u00e9 zna\u010dky. Za toto dost\u00e1vaj\u00ed pen\u00edze, kter\u00e9 je \u017eiv\u00ed a plat\u00ed jim jejich \u017eivoty, co\u017e je pro mnoh\u00e9 dost kontroverzn\u00ed t\u00e9ma a n\u011bkte\u0159\u00ed nech\u00e1pou, jak je n\u011bco takov\u00e9ho p\u0159eci...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.omniacs.cz\/kdo-je-to-influencer\/\" class=\"more-link\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\"> &ldquo;Kdo je to influencer?&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2022-08-19","dateModified":"2022-08-19","author":{"@type":"Person","@id":"https:\/\/www.omniacs.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.omniacs.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a6945111a6684c356ffa2edea93eeeab9450e38d2439d8ecd0a625f734db9218?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a6945111a6684c356ffa2edea93eeeab9450e38d2439d8ecd0a625f734db9218?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"omniacs.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.omniacs.cz\/wp-content\/uploads\/social-media-g4e164f5c7_640.jpg","url":"https:\/\/www.omniacs.cz\/wp-content\/uploads\/social-media-g4e164f5c7_640.jpg","height":0,"width":0},"url":"https:\/\/www.omniacs.cz\/kdo-je-to-influencer\/","wordCount":473,"articleBody":"       Influence\u0159i jsou v dne\u0161n\u00ed dob\u011b naprosto norm\u00e1ln\u00ed lid\u00e9, jejich\u017e pr\u00e1ce je b\u00fdt prakticky na internetu aktivn\u00ed, konkr\u00e9tn\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch a d\u011blat r\u016fzn\u00e9 reklamy a promovat r\u016fzn\u00e9 zna\u010dky. Za toto dost\u00e1vaj\u00ed pen\u00edze, kter\u00e9 je \u017eiv\u00ed a plat\u00ed jim jejich \u017eivoty, co\u017e je pro mnoh\u00e9 dost kontroverzn\u00ed t\u00e9ma a n\u011bkte\u0159\u00ed nech\u00e1pou, jak je n\u011bco takov\u00e9ho p\u0159eci m\u016f\u017ee \u017eivit. Zejm\u00e9na star\u0161\u00ed generace pomalu ani nev\u00ed, co to pojem influencer znamen\u00e1, proto\u017ee je to nov\u00fd pojem, kter\u00fd kdysi v\u016fbec neexistoval, proto\u017ee tak\u00e9 neexistoval internet a r\u016fzn\u00e9 podobn\u00e9 technologie jako po\u010d\u00edta\u010d \u010di telefon, lid\u00e9 tak nem\u011bli ani soci\u00e1ln\u00ed s\u00edt\u011b a nikdo podobn\u00fd jako influencer existovat jednodu\u0161e nemohl. Nebylo by to logick\u00e9. Ot\u00e1zka, jak jim soci\u00e1ln\u00ed s\u00edt\u011b mohou vyd\u011bl\u00e1vat je opravdu zaj\u00edmav\u00e1. N\u011bkte\u0159\u00ed tvrd\u011b pracuj\u00ed pro p\u00e1r pen\u011bz a sotva z toho u\u017eiv\u00ed sebe, nato\u017e je\u0161t\u011b rodinu a m\u00edt n\u011bco nav\u00edc a pak tu jsou takov\u00ed, kte\u0159\u00ed p\u00e1rkr\u00e1t kliknou na \u201ezve\u0159ejnit\u201c, vyfot\u00ed se \u010di n\u011bco okomentuj\u00ed a dostanou za to pen\u00edze. Dne\u0161n\u00ed doba se nezd\u00e1 b\u00fdti moc f\u00e9r hlavn\u011b pro ty, kte\u0159\u00ed jsou st\u00e1le poctiv\u00ed, ale bohu\u017eel sv\u011bt sp\u011bje tam, kde se na jakousi poctivost v\u016fbec nehraje a nen\u00ed ocen\u011bna. V dne\u0161n\u00ed dob\u011b se d\u00e1 v\u0161echno p\u0159echytra\u010dit a ud\u011blat si to tak, aby \u010dlov\u011bk nemusel v\u016fbec nic d\u011blat, a proto vznikaj\u00ed pr\u00e1v\u011b tyto nov\u00e9 profese, kdy se \u010dlov\u011bk star\u0161\u00ed generace chyt\u00e1 za hlavu. Ono je to trochu blb\u00e9 vzhledem k tomu, \u017ee n\u011bkte\u0159\u00ed opravdu nemaj\u00ed co do pusy a tvrd\u011b pracuj\u00ed, no takov\u00fd influencer v\u00e1m bude tvrdit, \u017ee m\u00e1 obrovsk\u00e9 mno\u017estv\u00ed pr\u00e1ce a \u017ee je to vlastn\u011b full-time zam\u011bstn\u00e1n\u00ed. Pravda to je, prakticky influencer na soci\u00e1ln\u00ed s\u00edt\u011b sd\u00edl\u00ed cel\u00fd sv\u016fj osobn\u00ed \u017eivot, tak\u017ee vlastn\u011b pracuje po\u0159\u00e1d, ov\u0161em nikdo ho do toho nenut\u00ed. A te\u010f jak vlastn\u011b cel\u00e1 tato profese funguje? Nejprve mus\u00edte m\u00edt ur\u010dit\u00fd po\u010det sleduj\u00edc\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch, aby si v\u00e1s v\u0161imla firma. Ta v\u00e1s pot\u00e9 popros\u00ed o to, jestli byste j\u00ed nemohli d\u011blat reklamu \u2013 l\u00e1kat ostatn\u00ed na produkty a tvrdit, jak je to bo\u017e\u00ed. Pot\u00e9 v\u00e1m za to d\u00e1 jakousi \u010d\u00e1stku a ob\u011b strany jsou spokojen\u00e9. V dne\u0161n\u00ed dob\u011b jedou spolupr\u00e1ce hlavn\u011b s m\u00f3dn\u00edmi zna\u010dkami, kde dan\u00fd influencer dostane slevov\u00fd k\u00f3d na About you d\u00edky kter\u00e9mu firma pozn\u00e1, kolik lid\u00ed kv\u016fli dan\u00e9mu influencerovi koupilo dan\u00fd produkt.                                                                                                                                                                                                                                                                                                                                                                                                   "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kdo je to influencer?","item":"https:\/\/www.omniacs.cz\/kdo-je-to-influencer\/#breadcrumbitem"}]}]